Solocal provides support to its writers by generating 26,000 business descriptions
Content Issue
Solocal specializes in advertising and digital marketing for local businesses. The company also connects professionals and individuals through its Pages Jaunes directory.
Solocal wanted to optimize the quality and volume of its business pages. When calling prospects, its teams collect large quantities of information on budgets, services, products, brands and so on. This data offers numerous possibilities for exploitation and automation.
Solocal approached Syllabs to develop a way to transform this data into content that would enrich its marketing solutions. Its aim was to very quickly generate an unlimited number of standardized business descriptions without any spelling mistakes. These efficient texts would boost the visibility of business owners on Pagesjaunes.fr and help convert users into sales leads.
Answer given by Syllabs
Syllabs examined the Solocal database and then developed sample business descriptions.
These were designed with the client’s teams to respect their editorial style. They were then enhanced with further information (specific services and keywords) to optimize quality and organic search engine rankings.
Once the sample was completed and validated, Syllabs designed a text engine to generate descriptions of 46 types of business activities.
These unique, precise descriptions in approximately 600 characters can be generated in a click through a dedicated web-based platform.
