Guy Hoquet boosts its visibility
with 300 automated local media
196% increase in traffic from organic searches, thanks to 25,000 publiations in the first six months of use !
Content Issue
Since its creation in 1994, Guy Hoquet has built a solid reputation on the real-estate market. Acquired by Arche in 2019, its network of 550 agencies is a sector leader in France.
To stand out on the web, Guy Hoquet wanted to create a consistent editorial strategy for all its agencies to demonstrate its real-estate and local expertise.
The network wanted to develop a unique solution for automatically generating content on local and real-estate news. Its aim was to transform agency websites into full-fledged local media.
Frequent publications should also generate extra web traffic, boosting the volume of qualified leads for the network.
Answer given by Syllabs
Syllabs developed an original content generation solution, offering a range of automatically published real-estate and local news to update agency websites weekly.
Four types of content are generated depending on the events at each agency and in its surrounding area: real-estate news, local life, practical information and tips on legal and administrative matters.
In addition, Syllabs developed neighborhood guides providing agency clients with practical information on everyday life, infrastructure, and so on.
